Most webmasters, especially the ones with a decent following or visitors to their site, are quite familiar with online calltracking and call statistics. You’ve probably used it before to analyze your own campaigns and see how you’re doing. Maybe you’re trying to determine whether or not you’re losing potential customers because of your call tracking results. If so, then perhaps it is time for a new setup. Otherwise you might be optimizing your current campaign and not getting the most from it.
How an Online Call Tracking Service Can Benefit Your Insurance Agency
To simplify things, the best practice for call tracking is for you to create the best possible call tracking code. That means a numbers setup that tells you how many calls have been made and received, how long they were on hold and when they were disconnected. Ideally, you’ll also want a setup that tells you how many unique calls are being made and received, how many calls are being down called and how many of those calls were busy signals. Ideally, you want the numbers to be as consistent as possible so that you know how well or badly your campaign is performing. Call tracking numbers also need to be easy to remember so that your customers can easily reference them in the future when contacting you.
The hardest part of setting up an optimal online call tracking code or tracking system for your website is making it easy for your customers to remember you and your product. This may take some creativity and some ingenuity on your part, but in the end it’s well worth the effort. Some marketers have actually come up with a neat little trick using which they were able to make sure that every page of their website was sending the same call tracking data back to the base. This makes things much easier for search engines and for customers. It’s a really neat trick that definitely shows that you should think about using call tracking data and page monitoring for your website if you want to maximize your returns from each campaign you run.